{"id":8737,"date":"2017-03-17T12:19:04","date_gmt":"2017-03-17T12:19:04","guid":{"rendered":"http:\/\/www.devopsonline.co.uk\/?p=8737"},"modified":"2017-03-17T12:19:04","modified_gmt":"2017-03-17T12:19:04","slug":"sky-betting-gamings-sporting-life-invests-in-next-generation-online-experience","status":"publish","type":"post","link":"https:\/\/devopsnews.online\/sky-betting-gamings-sporting-life-invests-in-next-generation-online-experience\/","title":{"rendered":"Sky Betting &#038; Gaming\u2019s Sporting Life invests in next-generation online experience"},"content":{"rendered":"<p>Headquartered in Leeds, Sky Betting &amp; Gaming was formed in 2001 and has since grown to become one of the UK\u2019s leading online bookmakers, with a team of around 1100 employees and a strong track record of innovation.<\/p>\n<p>As one of the first bookmakers to recognise the potential of online and then mobile platforms for betting and gaming, Sky Betting &amp; Gaming today operates five major online products \u2013 Bet, Vegas, Casino, Poker, and Bingo \u2013 as well as leading sports affiliate Oddschecker.<\/p>\n<h2>Reengineering a legacy online service<\/h2>\n<p>Sporting Life, a subsidiary of Sky Betting &amp; Gaming, partnered with BJSS to deliver an end-to-end digital replacement of Sporting Life\u2019s legacy online service, which was first introduced in 1996.<\/p>\n<p>Delivered with the BJSS Enterprise Agile approach and using open source technologies, BJSS developed and replaced the Sporting Life online platform and built a complementary set of enterprise-grade iOS and Android mobile applications.<\/p>\n<p>The digital replacement also included significant back-end development with a bespoke content management system that enables rapidly-changing content to be quickly published.<\/p>\n<h2>Migration to the public cloud<\/h2>\n<p>Substantial performance improvements created a level of service which is unmatched by Sporting Life\u2019s competition. The entire service was migrated to the public cloud, providing the flexibility required to accommodate spikes in demand seen during popular sporting events.<\/p>\n<p>The initial iteration of the new Sporting Life website was delivered in February 2017, ahead of the Cheltenham Festival, one of the biggest highlights of the horseracing calendar.<\/p>\n<div id=\"attachment_8739\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-8739\" class=\"lazy lazy-hidden size-full wp-image-8739\" src=\"data:image\/svg+xml,%3Csvg xmlns=%22http:\/\/www.w3.org\/2000\/svg%22 viewBox=%220 0 1024 768%22%3E%3C\/svg%3E\" data-lazy-type=\"image\" data-src=\"http:\/\/www.devopsonline.co.uk\/wp-content\/uploads\/2017\/03\/Team.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"\" data-srcset=\"https:\/\/devopsnews.online\/wp-content\/uploads\/2017\/03\/Team.jpg 1024w, https:\/\/devopsnews.online\/wp-content\/uploads\/2017\/03\/Team-600x450.jpg 600w, https:\/\/devopsnews.online\/wp-content\/uploads\/2017\/03\/Team-150x113.jpg 150w, https:\/\/devopsnews.online\/wp-content\/uploads\/2017\/03\/Team-67x50.jpg 67w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-8739\" class=\"wp-caption-text\">The BJSS team cutting over to the new Sportinglife.com platform on launch day.<\/p><\/div>\n<h2>A new, scalable, high-performance and feature-rich service<\/h2>\n<p>\u201cThe BJSS team worked closely with us to ensure that our online presence continues to support our market-leading position,\u201d Andrew Evans, Sky Betting &amp; Gaming Head of Super Affiliates said. \u201cBJSS has ensured that our Sportinglife.com service is scalable, high-performance and feature-rich, allowing us to quickly provide compelling sporting content to our customers.\u201d<\/p>\n<p>Stuart Bullock, BJSS Head of Client Services, added: \u201cThis was an ambitious project which reengineered Sporting Life\u2019s digital presence. Moving it to the Cloud, our client has improved its user experience while saving time and money, which can now be deployed elsewhere.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Edited from sources by <a href=\"https:\/\/plus.google.com\/u\/0\/115822809293912579733\/posts\" target=\"_blank\">Cecilia Rehn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Headquartered in Leeds, Sky Betting &amp; Gaming was formed in 2001 and has since grown to become one of the UK\u2019s leading online bookmakers, with a team of around 1100 employees and a strong track record of innovation. As one of the first bookmakers to recognise the potential of online and then mobile platforms for&#8230;<\/p>\n","protected":false},"author":123458,"featured_media":8741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","pmpro_default_level":"","footnotes":""},"categories":[2],"tags":[405,70,974,168,439,712,973,82],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sky Betting &amp; Gaming\u2019s Sporting Life invests in next-generation online experience - DevOps Online North America<\/title>\n<meta name=\"description\" content=\"The entire service was migrated to the public cloud, providing the flexibility required to accommodate spikes in demand seen during popular sporting events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devopsnews.online\/sky-betting-gamings-sporting-life-invests-in-next-generation-online-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sky Betting &amp; 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