Nearly 90% of Business Intelligence (BI) data analytics users agree that BI data offers a competitive edge, but getting and using it effectively is a challenge, according to a new survey.<\/p>\n
Almost 90% of the BI data analysts that took part in the survey, conducted by Clutch, reported that the value of BI data has increased significantly in the past 12 months, but when it comes to using BI solutions to analyse data, security and how to use the data effectively are the main concerns.<\/p>\n
\u201cSecurity becomes a challenge with BI data when companies do not implement processes to protect data proactively,\u201d said Carl Paluszkiewicz, Director of Customer Value at Denologix.<\/p>\n
Despite security concerns, BI data users see the value of incorporating BI data into their business strategy. Users rank improved efficiency (71%), better data management (64%), and more support for strategy development (52%) as the primary benefits.<\/p>\n
Experts who reviewed the survey findings said the ability to make better business decisions is the key benefit that businesses can expect.<\/p>\n
For example, collecting data about online behavior reveals how customers interact with your brand. Without this information, there are gaps in how a business understands its audience, according to Dean Abbott, Co-founder and Chief Data Scientist at SmarterHQ.<\/p>\n
\u201cWith BI data, you have all the facts about your business in front of you,\u201d adds Carl Paluszkiewicz of Denologix. \u201cThis means you can communicate more effectively internally and make decisions more quickly.\u201d<\/p>\n
However, pain points still exist for applying and using BI data effectively.<\/p>\n
For starters, accessing BI data could be easier, according to the survey respondents; 43% of analysts say BI data accessibility is \u2018somewhat simple<\/em>,\u2019 while only 24% say it is \u2018very simple<\/em>.\u2019<\/p>\n Although, according to John Keenan, Founder and CEO of Anthem Marketing Solutions, you can overcome the data accessing issue by \u201ccreating clear processes for transforming data from its operational phase to useful business intelligence.\u201d<\/p>\n <\/p>\n Adapted from press release\u00a0by Jordan Platt<\/p>\n","protected":false},"excerpt":{"rendered":" Nearly 90% of Business Intelligence (BI) data analytics users agree that BI data offers a competitive edge, but getting and using it effectively is a challenge, according to a new survey. Applying and using BI data effectively Almost 90% of the BI data analysts that took part in the survey, conducted by Clutch, reported that…<\/p>\n","protected":false},"author":2,"featured_media":8006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","pmpro_default_level":"","footnotes":""},"categories":[1],"tags":[377,642,643,644,645],"yoast_head":"\n