Google\u2019s decision to shift its competitive cloud strategy from cost to product value appears to be a wakeup call for Microsoft and Amazon.<\/p>\n
In 2016, Microsoft, Amazon and Google all cut prices of some of their cloud products in a bid to win over more customers.<\/p>\n
Since then, Google has taken the cloud space by storm, focussing mainly on product value instead of cost.<\/p>\n
Last year, Snapchat’s parent Snap was spending double the amount on Google\u2019s cloud instead of Amazon\u2019s cloud.<\/p>\n
Spotify also recently revealed that it will be\u00a0spending US$450million\u00a0on Google’s Cloud over the next three years, despite previously being a “prominent Amazon cloud customer”.<\/p>\n
With the hope of driving usage of their cloud products among existing customers,\u00a0Microsoft and Amazon are now rolling out more cloud products to appeal to customers in a variety of industries, as well as investing in\u00a0customer education.<\/p>\n
Written by Leah Alger<\/p>\n","protected":false},"excerpt":{"rendered":"
Google\u2019s decision to shift its competitive cloud strategy from cost to product value appears to be a wakeup call for Microsoft and Amazon<\/p>\n","protected":false},"author":12,"featured_media":12751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","pmpro_default_level":"","footnotes":""},"categories":[2,1351],"tags":[181,2795,1522,2796,158,180,1546,26,2472,1288,2636,2419],"yoast_head":"\n