UK enterprises see digital transformation as key to becoming more competitive


According to a new report by global technology research and advisory firm, Information Services Group (ISG), enterprises in the UK are demanding a wide range of services from their digital transformation vendors as they look for ways to become more competitive and keep pace with a rapidly changing business environment.

The ISG Provider Lens Digital Business Transformation Report for the UK evaluates the capabilities of 45 providers across seven quadrants: Enabling the Customer Journey, Digital Enterprise Operations, Digital Transformational Platforms (PaaS), Digital Transformational Services (XaaS), Digital Product Creation and Customization, Digital Continuous Delivery and Blockchain as a Service.

The report names HCL, IBM (IBM iX) and Tech Mahindra as leaders in all seven quadrants, with Cognizant a leader in six, DXC Technology in five and Wipro in three. Other leaders and Rising Stars named in the report include Accenture, Avanade, BT, LTI, Mphasis, NTT DATA and UST Global.

The report finds UK enterprises looking to digital transformation vendors for support on customer journey mapping, lean product management, agile software development and DevOps practices.

They also want vendors to help them build software-defined data centres and networks.

Digital transformation is key

Barry Matthews, partner and head of ISG UK, said: “UK enterprises want digital transformation vendors that will help them become more agile and responsive.

“Enterprise agility goes far beyond software development and also encompasses the way organisations adjust their operating models in environments where competition and customer requirements are constantly changing.”

An additional digital transformation focus for UK businesses is social media.

In the past it was said a business didn’t exist if it couldn’t be found on Google, and today that extends to include social media. Businesses, however, cannot buy social media marketing, “it needs to be earned through interaction, volume of mentions and relevance,” said Matthews.

The report also said that enterprises want to use container technologies; to offer billing through multiple channels, including mobile wallets and cryptocurrencies; to leverage blockchain for smart contracts and transactions, and to give product-specific support that is largely personalised and based on conversational user interfaces.