From a World of Watson Experts’ Roundtable: How do organisations tap into data analytics? And what do they need to know about themselves before they do?

IBM’s Scott Laningham tackles these questions with panelists Christopher Penn, Vice President of Marketing Technology at Shift Communication; Marketing Consultant Liz Dolinski; Jessie Liu, Founder and Digital Analytics Consultant Lead at Siteber; and Colin Sumter, Management Consultant at CrowdMole.

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