Microsoft is planning to acquire Avere Systems in a bid to boost (HPC) entertainment and media efforts.

Jason Zander, corporate vice president of Microsoft Azure, said to CloudPro: “By bringing together Avere’s storage expertise with the power of Microsoft’s cloud, customers will benefit from industry-leading innovations that enable the largest, most complex high-performance workloads to run in Microsoft Azure.

“We are excited to welcome Avere to Microsoft, and look forward to the impact their technology and the team will have on Azure and the customer experience.”

Microsoft believes that Avere’s technologies and files will help the company run datapoints in its workloads.

‘Cloud bursting environments’

Ron Bianchini, president and CEO of ‎Avere Systems, added to CloudPro: “Avere and Microsoft both recognise that there are many ways for enterprises to leverage data centre resources and the cloud.

“Our shared vision is to continue our focus on all of Avere’s use cases – in the datacentre, in the cloud and in hybrid cloud storage and cloud bursting environments.

”Tighter integration with Azure will result in a much more seamless experience for our customers.”

The acquisition will also improve Microsoft’s hybrid offerings, giving businesses the opportunity to use the cloud while keeping their data on-premise.

Written by Leah Alger