It was recently announced that Kraft Heinz has started a multi-year partnership with Google in order to scale its digital transformation.
Indeed, the company is looking to enhance its in-house digital capabilities as well as its marketing strategy. Google will then help improve its data and analytics technologies.
By doing so, it aims to reinforce its consumer relationships and engagement through personalised content at scale. It will also use insights from the data platform to have more information on future innovation and product development.