Urban Airship has announced its platform’s peak messaging throughput has increased by 33% as a result of migrating to Google Cloud.

Boost was immediately released during the World Cup by design partner and customer Onefootball, the world’s largest and fastest-growing platform for football fans with more than 35 million global season active users.

It includes a software optimisation service running on top of Google Cloud, which includes multi-dimensional message speed reporting and direct access to the Urban Airship engineering team for performance consulting.

“Onefootball’s audience has increased dramatically over the last two World Cups and 85% of users opt-in to receive notifications, so a scalable real-time messaging platform is a core requirement,” said Lucas von Cranach, CEO and founder, Onefootball, in a press release.

“We’ve had a very good collaboration with Urban Airship for the past two years, and now Boost has improved the reliability and speed of our notifications. Speed is critical as there’s no customer more passionate than a sports fan. Messages arriving seconds sooner make all the difference to their experience and the value of our platform.”

Urban Airship also serves hundreds of the largest media companies, such as NBCUniversal, News UK, Times Internet and USA TODAY.

Written by Leah Alger