Digital omnichannel platform enhances Romanian bank’s customer experience

Raiffeisen Bank in Romania serves over 2 million customers, comprised of 100,000 SMEs, 5600 corporations and 1.9 million personal banking customers.

In order to support a seamless user experience for individuals, SMEs and corporates, Raiffeisen Bank, a member of Austrian Raiffeisen Group is working with Backbase to help develop its next generation digital banking architecture.

Sleek mobile app

A sleek mobile app for private individuals will be the first deliverable, closely followed by the web applications for both retail and corporate customers. The bank wants to enhance the customer experience and deliver faster new innovative functionalities and features for its customers on digital channels. The new platform will significantly increase agility and enable the bank to launch new features to market more rapidly.

“It was important for Raiffeisen Bank to upgrade its online systems in order to provide a seamless user experience for all of their clients, whether they be private individuals or corporates” said Jouk Pleiter, CEO of Backbase.

Agile and flexible digital platform

Raiffeisen Bank needed a partner that could take its banking platform to the next level by developing added functionalities and transforming it to become agile and flexible.


Edited from press release by Ella Donaldson