It was recently reported that the Canadian customer relationship management market will be expected to reach 5.3$ billion by 2028.

Indeed, with the rise in technologies such as Artificial Intelligence (AI), cloud computing, and the Internet of Things (IoT), connected devices and analytics solutions are spreading across the industry. This leads to more intelligence capabilities in business operations and practices so as to improve customer engagements and operational optimization.

Customer engagement is then becoming an important part of CRM activities and allows businesses to extend their market share.