Business leaders in Canada agree that data is integral to business success however, very few are actually focusing on a data strategy.

Indeed, a recent study by Microsoft Canada showed that although 61% believe that data use is important, only 34% stated that their companies have a comprehensive data strategy. Only 31% reported that their business was data-led.

71% of companies are either on par with or leaders in their level of data sophistication, yet only 4 out of 10 currently use the cloud. This is due to a lack of cloud competencies, difficulty in hiring cloud talent, and a lack of cloud roadmaps.

Yet, Canadian businesses are experiencing a shift in digitization, with the importance of data and cloud as the core of innovation.