Bharti Airten and Cisco join forces to help improve customer experience

With mobile data consumption surpassing usage of the USA and China in 2017, mobile service providers in India are working to enhance their network infrastructure to manage and support the growth surge and ensure good quality of customer experience.

Bharti Airtel (India’s largest telecommunications services provider) and Cisco have joined forces to improve customer experience by taking their SON collaboration to the next level.

SON is now carrying out optimisation based on customer experience and predictive analytics instead of the traditional approach to responding to network degradations.

‘Self-healing applications’

SON self-healing applications have been “enriched” by taking proactive actions in near real-time, using predictive machine learning and interworking of SON with NOC tools, PM analytics and customer experience analytics platforms.

Abhay Savargaonkar, director at Bharti Airtel, commented: We are now taking SON to the next level by integrating it with other data sources and machine learning capabilities.

“This is a path breaking step to put more intelligence in the network, enabling us to enhance real-time experience of our consumers.”

Written from press release by Leah Alger